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Website Marketing

Tips For Designing Mobile Websites

Today more and more people are accessing the internet on their smart phones so savvy marketers are designing quality mobile websites to promote their businesses. It’s getting to the point where you need a mobile website in order to keep up with the competition in your niche. So what exactly makes a good mobile site anyway? When you build your mobile site, keep the following tactics in mind.If you want Mobile marketing you will soon realize that many new launches benefit greatly from this style of marketing.

Use a Limited Amount of Content: Unlike computer screens, the screens on mobile phones are quite small, so you can’t put up websites that have a huge amount of content. That’s why you should emphasize quality over quantity, and stick with a minimalistic design. When people access the web from their phones, they usually surf quickly, so you have to get their attention using the least amount of space. You don’t want to give them too much to digest, just enough to whet their appetite for more. A minimal approach will be allow users to view it more clearly and quickly, which means a higher response rate.

Shorter Forms: When individuals access your site using their mobile phones, you can be guaranteed they will not have a lot of patience for filling out a form that is too long even if it only requires texting. The mobile keyboards these days are pretty flexible, but still you find that people cringe at the thought of submitting large forms on mobile sites. So make sure you include only the important fields when creating your form. A good example would be setting up a mobile form that only requested an e-mail address in regard to contact information; getting the rest of it can be done at a later time. If you respect your visitors as real people, it will be very easy to convert these mobile leads into prospects and customers.You will find new product launches happening all the time and nearly them all will take advantage of Mobile marketing.

Auto-sensing Setup: It makes no sense whatsoever to split your branding efforts for promotions and advertising with two different web addresses. What you must do is set up auto-redirection and auto-sensing on the main URL for mobile browsers. By doing this, you’ll be able to directly advertise your website’s main URL, and it won’t create any confusion for your visitors either.

If you keep these factors in mind, your mobile website will take off in no time. Your site doesn’t have to be complicated -just set it up so it’s easy to navigate and motivates users to take action.

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